Cynthia Ferngren is an award-winning strategist and marketing thought-leader who has been launching successful brands for 25+ years and has been featured in publications such as USA Today and OK Magazine for her approach to strategy.

She has developed strategy and content for some of the most iconic brands of our time, including IBM, Dell Software, Botox, Johnson & Johnson, Neutrogena, Verizon, AT&T, GSK, Novartis, Wells Fargo, JP Morgan Chase, and Pfizer.

Across 1,000+ brand strategies, she has served as strategic lead for launching Peace Out, DwellBeing, GigUp, AltroSmart, Brochu Walker, and hundreds more — work that has earned 12 industry awards, a Forbes Business Council seat, and a place among the top 1% of strategic consultants worldwide.

MeET OUR FOUNDER

At Brandsol, we're part strategist, part cultural archaeologist. We dig twice: outward into what moves culture, and inward into what moves you — because the brands people love aren't the ones that targeted best, they're the ones people recognize themselves in. Rooted in a blend of Malibu's ease and New York's rigor, our approach mixes art, anthropology, and business to help visionary founders build brands that lead rather than follow.

Our method is The Recognition Code: uncover the human truth your audience carries, name the conviction your company holds, and build from the one point where they break through to each other — your brand soul. Then we build the system that turns it into revenue, because soul gets you loved and system gets you paid.

Stop chasing trends. Start creating culture. 

Every loved brand starts with one discovery: the point where what moves culture meets what moves you. Let's find yours.

is waiting to be expressed

YOUR BRAND SOUL

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