FAQs

What does Brandsol do? 
Brandsol is a brand strategy agency and outsourced-CMO firm. We build brands on soul, story, and system, so founders stop blending in and start creating culture. That means the strategy, the positioning, and the story your whole company runs on.
What is the difference between branding and marketing
Marketing is how you get attention. Brand is the reason people choose you and pay more once they do. Marketing is the delivery. Brand is the strategy underneath it. Get the brand right and your marketing works harder for the same spend.
How much does it cost to work with a brand strategist? 
What is an outsourced CMO, and do I need one? 
An outsourced CMO is a senior brand and marketing leader who works with you without the cost of a full-time hire. You get the strategy and judgment of a CMO, embedded in your team. It is a fit when you are scaling, your marketing feels scattered, and you need a senior brain in the room, not just more hands.
What is the difference between a fractional CMO and hiring an agency? 
An agency executes campaigns. A fractional CMO owns the strategy and the direction, then makes the campaigns work. With Brandsol you get both: the senior strategist who sets the course and the system to run it.
When should a startup invest in brand strategy
Sooner than most founders think, and especially right after a raise. The moment after funding is when brand becomes your biggest lever or your quietest liability. Waiting until you have traction is backwards. Brand is what makes the traction cheaper.
Who does Brandsol work with? 
Funded founders from seed to Series B, and established scale-ups. We are strongest in healthcare, beauty, wellness, technology, and consumer brands. If you are done sounding like everyone else, you are our kind of client.
What makes Brandsol different from other branding agencies? 
Most agencies give you soul without a system, or a system without soul. We do both. The result is brand work that connects emotionally and shows up on the P&L. That comes from 25+ years across brands from IBM to funded startups.
What results has Brandsol delivered? 
Peaceout launched in Sephora and sold out in the first two weeks, Dell Software, the Expect More campaign won a Stevie Award, lifted unaided awareness 30%, and delivered 3:1 ROI. For Dailygreatness, we repositioned a planner into a life-coaching system that sold 130,000+ units in 135 countries and led to an acquisition. Same method every time: soul, story, system.
How do I get started with Brandsol? 
Start with a Brand Clarity Audit. In one week you get a clear diagnosis of what is holding your brand back and a roadmap to fix it. The fee credits toward larger work, so it is the easiest first step.
It depends on where you are. At Brandsol, a one-week Brand Clarity Audit starts around $3,500. A Strategy Sprint runs $12,000 to $20,000. Full brand builds and fractional-CMO retainers scale from there. You start small and go deeper as it earns its place.

Frequently Asked Questions

Every culture-creating brand starts
with one discovery: where authentic taste 
meets cultural readiness. Let's find 
where you belong.

IS WAITING TO BE Expressed

YOUR BRAND SOUL

BOOk A DISCOVERY CALL