PROBLEM
PEACEOUT SKINCARE
BRAND FOUNDATION, GTM MARKET STRATEGY & SYSTEM
ASSIGNMENT:
CLIENT:
PEACEOUT SKINCARE
Peace Out Skincare was founded by two first-time entrepreneurs launching a new acne dot into a crowded, legacy-dominated Sephora category. With no guaranteed shelf space and millennial consumers overwhelmed by “picture-perfect” beauty standards, the brand needed a disruptive identity and clear emotional connection to break through.
We uncovered a key insight: millennial women were craving simplicity, authenticity, and real-skin acceptance.
Our approach included:
Brand Positioning: Developed a playful, Instagram-ready identity that made acne care feel easy, approachable, and even fun.
Campaign: Created the “Live a Life Without Filters. You Be You.” platform rooted in authenticity and self-acceptance.
PROBLEM
SOLUTION
- Sold out at Sephora nationwide within two weeks.
- Featured in InStyle, Vogue, Cosmopolitan, and won Teen Vogue’s Best Acne Product of 2018.
- Became a cult favorite with a highly engaged community.
- Scalable GTM model fueled continued launches and helped establish Peace Out as a true beauty disruptor.
RESULTS
